Emoji hashtags

Hashtag sets by topic, ready to copy, and the rule that decides which emoji even work.

The sets

30 topics, 480 tags, each set copyable in 1 press

Hashtag sets

  • General emoji

    The broad ones, for a post that is about emoji rather than about a subject.

  • Reactions

    For a post asking people to respond, which is the only reason most of these get typed.

  • Food

    Where emoji tags actually pull: a food photo with 🍕 on it is searched for by people looking at pictures of pizza.

  • Coffee

    Its own world, with its own tags, and one of the few places a ☕ tag is read as the subject.

  • Travel

    Location tags do the heavy lifting here; the emoji are the mood.

  • Photography

    The broad tags are enormous, so pair them with whatever the photo is actually of.

  • Fitness

    A crowded field, so the narrower word tags beat the broad ones.

  • Sports

    For a match, a training session or a result, where the sport's own tag matters more than the general one.

  • Music

    For a release, a gig or a playlist.

  • Film and TV

    A watchlist post, a rewatch, or the photo of the cinema ticket.

  • Books

    One of the warmest tag communities on Instagram, and it reads the specific tags.

  • Gaming

    Streams, clips and screenshots, where the emoji read as a genre.

  • Art and design

    For the work itself rather than the process shot.

  • Tech

    Where emoji tags are close to useless and the word tags are the whole job.

  • Business

    A shop post, a launch or a behind-the-counter photo.

  • Fashion

    The outfit tags are vast; the ones naming a style or a source are the ones that get found.

  • Beauty

    Makeup, skin and hair, where the product or the look beats the category.

  • Home

    Rooms, shelves and the corner that finally came together.

  • Pets

    The tags people follow rather than search, which is why the species tag is the one that counts.

  • Nature

    Plants, weather and animals, where an emoji tag reads as the subject.

  • Spring

    Blossom, first warm day, everything coming back.

  • Summer

    Heat, water and the 3 months everyone posts the same photo.

  • Autumn

    Leaves, knitwear and the season with the most reliable tags of the 4.

  • Winter

    Snow, lights and staying indoors on purpose.

  • Celebrations

    Birthdays, launches and anything with cake in it.

  • Weddings

    The day itself, and the year of planning either side of it.

  • Motivation

    The quote-over-a-photo genre, where a specific tag beats an inspirational one.

  • Self-care

    Rest, routines and the quiet end of the wellness tags.

  • Funny

    Memes and the posts that only work if the tag is in on the joke.

  • Moods

    The ones people search when they are looking for a feeling rather than a thing.

Which emoji can be a hashtag at all

On Instagram a single emoji after a # is a tag like any other, and #🍕 has its own feed. What does not work is an emoji with a skin tone or a joiner in it, a sequence of 2 emoji, or an emoji mixed into a word: the tag either breaks at the emoji or is dropped. X and TikTok mostly do not index emoji tags at all, so the same caption behaves differently depending on where it is posted.

That is why every set here is half emoji and half words. The emoji tags are worth having where they work, and the word tags are what carries the post everywhere else.

A note on how many to use

Instagram allows 30 tags on a post and Instagram's own guidance is that 3 to 5 relevant ones do more than 30 broad ones. A set here is half emoji and half words, short enough to paste whole and cut down rather than being a wall to trim. Nothing here is a ranking claim: tags are discovery, and discovery is 1 input out of many.

More catalogs

Reading about an emoji, and using one

A catalog tells you what an emoji means and copies it for you. Emojery is what turns it into a reaction on the page you found it for, next to everyone else's.